Marketing I

Marketing I
Marketing I introduces the student to the field of marketing. This course of study includes emphasis on marketing principles and an introduction to marketing careers. Topics covered include the fundamentals of marketing: (product development, pricing strategies, promotional systems, and physical distribution), human relations communications; free enterprise economics; marketing operations; e-commerce; and management skills. Learning activities may include role-playing of class techniques, advertising layouts, promotional campaigns, team management projects, leadership training, community involvement and guest speakers on marketing careers.