Marketing I

Practical Arts  |
High School

Course Information

Marketing I
Marketing I introduces the student to the field of marketing. This course of study includes emphasis on marketing principles and an introduction to marketing careers. Topics covered include the fundamentals of marketing: (product development, pricing strategies, promotional systems, and physical distribution), human relations communications; free enterprise economics; marketing operations; e-commerce; and management skills. Learning activities may include role-playing of class techniques, advertising layouts, promotional campaigns, team management projects, leadership training, community involvement and guest speakers on marketing careers.

Subject: Practical Arts
State Number: 04011
Course Credits: Full Credit (1.0) Course
Course Options:

Dual Credit
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